About us
Fuel for the work that moves businesses forward
About More Butter
More Butter is a business publication focused on the systems, decisions, and operational work that quietly power modern companies online.
We explore how businesses actually run — not in theory, not through shortcuts, and not through hype — but through the day-to-day choices that shape growth, resilience, and long-term performance.
From ecommerce platforms and digital infrastructure to tooling, processes, and trade-offs, More Butter is about the work that makes progress possible.
What We Cover
The internet is full of advice on what businesses should do. Far less is said about what it takes to do it well.
More Butter focuses on:
- How digital businesses operate in practice
- The systems behind sustainable growth
- The hidden costs of poor decisions — technical, operational, and strategic
- Tools and platforms that help (and hinder) progress
- The unglamorous work that compounds over time
Our perspective is practical, experience-led, and grounded in real-world use — not trends for the sake of trends.
Why “More Butter”?
The name comes from an old Icelandic expression: “Áfram með smjörið!” — on with the butter.
Butter was once an essential source of energy, used liberally, valued highly, and even traded as currency. The phrase was used to encourage perseverance through hard, repetitive work — like churning — because the effort mattered, and the outcome sustained people through difficult conditions.
That idea still holds.
Progress rarely comes from shortcuts. It comes from investing energy in the work that actually fuels results — even when it’s tedious, uncelebrated, or uncomfortable.
More Butter exists to support that mindset.
Our Editorial Approach
We publish thoughtfully written articles that prioritise:
- Substance over speed
- Depth over volume
- Clarity over noise
Some content may reference tools, platforms, or external resources where relevant. Any partnerships or sponsored contributions are held to clear editorial standards and exist to support the publication — not to compromise it.
Who It’s For
More Butter is written for:
- Business owners and founders
- Operators and decision-makers
- Teams responsible for digital growth and infrastructure
If you’re interested in how businesses actually work — and how to make them work better — you’re in the right place.