Editorial Standards
More Butter is an independent business publication. Our editorial standards exist to ensure everything we publish is useful, considered, and grounded in real-world experience.
This page outlines how we approach content, contributions, and references.
Our Editorial Principles
We publish work that prioritises:
Substance over shortcuts
We focus on the work that delivers lasting results, not quick wins that create long-term problems.
Clarity over noise
We aim to explain complex ideas plainly, without jargon, hype, or unnecessary distraction.
Experience over opinion
Our perspective is shaped by real-world use and outcomes, not theory or commentary for its own sake.
Content Quality
All content published on More Butter is expected to:
Be original and thoughtfully written
Content should be created with care and intent, offering original perspectives rather than recycled or formulaic ideas.
Offer practical insight or analysis
Articles should help readers understand how and why something works, not just describe what it is.
Reflect real-world application or experience
We prioritise insight drawn from real use, implementation, and outcomes, rather than abstract theory.
Avoid exaggerated claims or unsupported assertions
Statements should be grounded in evidence or experience, without overpromising or relying on speculation.
Accuracy & References
Where relevant, articles may reference:
- Tools and platforms
- External publications
- Industry data or research
We aim to ensure references are accurate and appropriate to the subject matter at the time of publication. Content may be updated periodically to reflect changes in technology, platforms, or best practice.
Contributors
More Butter welcomes contributions from practitioners and subject-matter experts where their experience adds value to the discussion.
All contributed articles are:
- Reviewed for quality, relevance, and clarity
- Edited where necessary to align with our editorial tone
- Published at our discretion
We reserve the right to decline or remove content that does not meet our standards.
Partnerships
From time to time, More Butter may publish sponsored or supported content.
Any such content:
- Must meet the same editorial standards as all other articles
- Is evaluated for relevance and usefulness to our readers
- Does not guarantee a specific opinion, endorsement, or outcome
Editorial integrity takes precedence over commercial arrangements.
Outbound Links
Links included within articles are intended to:
• Provide additional context or resources
• Reference tools, platforms, or examples discussed
• Support the reader’s understanding of the topic
We avoid excessive linking and do not publish content where links exist solely for manipulation or promotion.
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Updates & Revisions
Business, technology, and digital systems evolve. As such:
• Articles may be updated, refined, or expanded over time
• Outdated or inaccurate content may be revised or removed
This ensures More Butter remains relevant and useful.